Chinese Herbal Apothecary · New York

Tradition for Modern Life

Herbs and classic formulas, selected by the licensed practitioners of our three New York clinics.

  • Rooted in the Classics

    Time-tested formulations refined by China's legendary healers, Zhang Zhongjing and Sun Simiao.

  • Practitioner-Selected Quality

    Evaluated and chosen by licensed TCM doctors to ensure full formula safety, integrity, and clinical strength.

  • Pure & Thoughtfully Crafted

    From authentic origins to traditional processing methods, we prioritize ingredient purity, transparency, and craftsmanship.

  • Clinic-Backed Care

    Grounded in real-world patient care with professional support across our three New York clinics.

The First Collection

Practitioner Favorites

Classical formulas, authentic herbs, and self-care goods selected by our clinical team.

Da Yi Jing Cheng

Our philosophy

Inspired by the Principle of Da Yi Jing Cheng

One of the guiding principles behind PhoenixCare comes from the renowned Tang Dynasty physician Sun Simiao, whose philosophy of medicine is often summarized by the words:

Da Yi Jing Cheng

This principle can be understood as the pursuit of both medical excellence and sincerity of heart.


Dr. Serene Feng

Our founder

Traditional Chinese Medicine is not only about treating illness. It is also a complete way of thinking about how we live, how we respond to nature, and how we care for ourselves over time.

Dr. Serene Feng

DAOM, L.Ac. · Founder of PhoenixCare

Dr. Feng began her medical education in China with training in modern medicine and later pursued extensive study in Traditional Chinese Medicine, acupuncture, and herbal medicine.

Her professional and educational journey has taken her through China, Australia, and the United States, giving her a broad perspective on both Eastern and Western approaches to health.

From our clinics to your home

Not sure where to start? Ask a practitioner.

Every product here was chosen by the same practitioners who see patients at our clinics in Midtown East, Midtown West and Middletown. If you are unsure what suits your constitution, book a consultation — we are glad to help.

Practitioner selected

Meet our practitioners

The doctors of Traditional Chinese Medicine who see patients in our New York clinics are the same practitioners who evaluate, test, and select every product in our apothecary.

  • 
Dr. Serene Feng

    Dr. Serene Feng

    DAOM, L.Ac. · Founder

    Focus areas
    • Women’s health
    • Reproductive wellness
    • Facial care
    • Pain care
    • Stress & mood
  • 
ZhenTao Wu

    ZhenTao Wu

    L.Ac.

    Focus areas
    • Pain care
    • Respiratory wellness
    • Digestive health
    • Energy & vitality
  • 
Ti Hong

    Ti Hong

    L.Ac.

    Focus areas
    • Pain care
    • Stress & mood
    • Women’s health
    • Sleep support
  • 
Alina Hu

    Alina Hu

    L.Ac.

    Focus areas
    • Pain care
    • Menstrual wellness
    • Digestive comfort
  • 
Dr. Yumi Wu

    Dr. Yumi Wu

    Ph.D., L.Ac.

    Focus areas
    • Women’s health
    • Menstrual wellness
    • Hormonal balance
    • Stress & mood

Seasonal letters

Live by the seasons

Seasonal wellness notes from our practitioners — what to eat, drink and rest as the year turns — plus first access to new arrivals.