Privacy policy

Last updated: October 5, 2026

Ancient Secrets of Wellness Inc., doing business as PhoenixCare (大唐醫風) (“PhoenixCare,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, purchase products through our online store, communicate with us, subscribe to our communications, or otherwise interact with our e-commerce services (collectively, the “Services”). By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

A. Information You Provide Directly

This may include:

Name
Billing and shipping address
Email address
Telephone number
Account login information, if you create an account
Products purchased, order history, returns, exchanges, and customer service records
Gift recipient information that you choose to provide
Communications, inquiries, reviews, feedback, or other information you submit to us
Marketing and communication preferences
Other information you voluntarily provide

B. Payment Information

When you make a purchase, payment information such as credit card, debit card, or other payment details may be collected and processed by our third-party payment processors or e-commerce service providers. We generally do not directly receive or store your complete payment card number. Payment transactions are typically handled by third-party payment processors and are subject to their own security and privacy practices.

C. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information, including:

Internet Protocol (IP) address
Browser type and version
Device type and operating system
Approximate geographic location derived from IP address
Referring website or source
Pages viewed and products viewed
Date and time of visits
Website navigation and interaction information
Shopping cart activity
Device identifiers
Information collected through cookies, pixels, analytics tools, and similar technologies

We may use this information to operate our website, maintain security, understand how customers use our Services, improve functionality, prevent fraud, measure performance, and, where permitted by law, support advertising and marketing activities.

2. Health-Related Information

Because PhoenixCare offers traditional wellness, herbal, personal care, and health-related products, customers may sometimes voluntarily provide information relating to their health, wellness concerns, symptoms, dietary preferences, or product needs. Unless necessary, please do not submit the following through our e-commerce website, product review fields, general customer service channels, or other non-clinical communication methods:

Complete medical records
Highly sensitive medical information
Health insurance information
Social Security numbers
Other sensitive information that is not necessary to complete an e-commerce transaction

Information submitted through this e-commerce website is not intended to establish a physician-patient, practitioner-patient, or other clinical healthcare relationship. If you separately receive clinical or professional healthcare services from a healthcare provider affiliated with PhoenixCare or another clinical practice, information collected in connection with those services may be subject to a separate Notice of Privacy Practices, patient consent documentation, HIPAA requirements where applicable, or other healthcare privacy laws.

This Privacy Policy does not replace any Notice of Privacy Practices or other healthcare privacy documentation that may apply to separately provided clinical healthcare services.

3. How We Use Personal Information

We may use personal information for legitimate and reasonable business purposes, including to:

Process and fulfill orders
Process payments
Arrange shipping and delivery
Send order confirmations and transactional communications
Manage returns, exchanges, and refunds
Provide customer service
Maintain customer accounts
Respond to questions, inquiries, and requests
Provide product information or recommendations requested by customers
Maintain and improve our website and Services
Understand customer preferences and shopping activity
Perform analytics and measure website performance
Detect, investigate, and prevent fraud, unauthorized transactions, security incidents, or other unlawful activities
Protect our customers, business, website, employees, and other parties
Maintain necessary business and transaction records
Comply with applicable laws, regulations, tax requirements, legal processes, court orders, and government requests
Enforce our Terms of Service and other agreements
Send marketing or promotional communications where permitted by law
Support other purposes disclosed to you at the time information is collected or with your consent

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, web beacons, local storage, analytics technologies, and other similar technologies. These technologies may be used to:

Keep our online store functioning properly
Remember shopping cart contents and user preferences
Maintain account sessions
Improve website performance
Understand how visitors use our website
Perform analytics
Detect fraud or security threats
Support advertising or marketing activities, where applicable

Some cookies are necessary for the website to function properly. Other cookies may be used for analytics, personalization, or advertising. Depending on your browser, device, jurisdiction, and the privacy tools made available on our website, you may be able to manage or limit certain cookies through your browser settings or through privacy or cookie controls offered on the website. Blocking certain cookies may affect website functionality.

The third-party services currently enabled on our website that use these technologies are:

Shopify, which operates our online store and checkout and provides store analytics
Judge.me, which collects and displays product reviews
Track123, which provides order tracking

We will update this list if we enable other analytics, advertising, or marketing technologies, such as Google Analytics, Meta Pixel, TikTok Pixel, Google Ads, or Klaviyo.

5. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate our business and provide the Services.

A. Service Providers

We may provide necessary information to third-party service providers that assist us with functions such as:

E-commerce platform and website operations
Payment processing
Order fulfillment
Packaging, logistics, and delivery
Cloud hosting and data storage
Email and SMS communications
Customer service
Website analytics
Cybersecurity and fraud prevention
Advertising and marketing
Accounting, auditing, legal, and professional services
Information technology and website support

These service providers may process information only as reasonably necessary to perform services for us, subject to applicable contractual and legal requirements.

B. Business Transactions

If Ancient Secrets of Wellness Inc. is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, transfer of business operations, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

C. Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law or legal process
Respond to a court order, subpoena, government request, or regulatory inquiry
Investigate suspected fraud or unlawful activity
Protect our legal rights or property
Protect the rights or safety of customers, employees, or others
Enforce our agreements and policies

D. With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise provide your consent.

6. Sale, Sharing, and Targeted Advertising

We do not sell personal information to third parties in exchange for money. However, certain privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain uses of:

Cookies
Advertising pixels
Analytics technologies
Device identifiers
Transfers of certain identifiers to advertising or marketing partners

To the extent our activities are treated as a sale, sharing, or targeted advertising under applicable law, eligible consumers may have the right to opt out. Where required by applicable law, we will provide an appropriate method for exercising such rights.

7. Email and Marketing Communications

If you choose to receive promotional emails from us, we may use your contact information to send you:

Product information
Promotions
Health and wellness educational content
Event information
Other offerings that may interest you

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication. Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications that are necessary to manage your account or complete transactions, such as:

Order confirmations
Shipping notices
Account notifications
Customer service communications

8. Text Messages and SMS Communications

If we offer SMS or text-message communications and you affirmatively enroll, we may use your telephone number to send communications consistent with the consent you provide.

Consent to receive promotional text messages is not a condition of purchasing goods or services.

You may opt out of promotional text messages by following the instructions provided in those messages. Message and data rates may apply.

9. Data Security

We take the security of personal information seriously. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against:

Unauthorized access
Unauthorized acquisition
Unlawful disclosure
Alteration
Loss
Misuse
Destruction

These measures may include appropriate access controls, personnel procedures, technical safeguards, vendor management, and other protections appropriate to the nature and sensitivity of the information we maintain. However, no website, electronic transmission, storage system, or security measure can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us. If we become aware of a security incident affecting personal information, we will take reasonable steps to investigate, contain, and remediate the incident and provide notifications when required by applicable law.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Complete transactions
Maintain business and tax records
Provide customer service
Resolve disputes
Prevent fraud
Maintain website and account security
Enforce agreements
Satisfy legal, accounting, regulatory, and compliance obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements. When personal information is no longer reasonably necessary, we may delete, de-identify, anonymize, aggregate, or otherwise securely dispose of it, subject to applicable law.

11. Children's Privacy

Our Services are primarily intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information online from children under 13 without legally required parental or legal guardian consent. If we learn that we have collected personal information from a child under 13 in a manner inconsistent with applicable law, we will take reasonable steps to delete the information. A parent or legal guardian who believes that a child has provided us with personal information may contact us at mte@phoenixcarehealth.com.

12. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information. These rights may include the right to:

Request information about personal information we collect or process
Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Obtain a portable copy of certain personal information
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information, where applicable
Limit certain uses or disclosures of sensitive personal information, where applicable
Withdraw consent where processing is based on consent
Appeal certain decisions regarding a privacy request where required by law

These rights may be subject to exceptions and limitations under applicable law. For example, we may retain certain information when necessary to:

Complete transactions
Comply with legal obligations
Prevent or investigate fraud
Protect legal rights
Maintain records required by law

We will not unlawfully discriminate against you for exercising applicable privacy rights. To submit a privacy request, please contact:

PhoenixCare
Operated by Ancient Secrets of Wellness Inc.
889 9th Ave, 2nd Floor
New York, NY 10019
United States
Email: mte@phoenixcarehealth.com

To protect your information, we may need to verify your identity before fulfilling certain requests. Authorized agents may submit requests on your behalf where permitted by applicable law, subject to appropriate identity and authorization verification.

13. State-Specific Privacy Rights

Residents of certain U.S. states may have additional privacy rights under their respective state consumer privacy laws. Where such laws apply to us and to your information, we will honor the rights provided by applicable law. These rights may include:

Access
Correction
Deletion
Data portability
Opting out of targeted advertising
Opting out of certain sales or sharing of personal information
Rights relating to certain profiling or automated decision-making activities

The availability and scope of these rights depend on your place of residence, applicable law, and the legal obligations that apply to our business. Nothing in this Privacy Policy is intended to limit or reduce any rights available to you under applicable law.

14. Third-Party Websites and Services

Our website may contain links to:

Third-party websites
Applications
Social media platforms
Payment services
Shipping and delivery services
Other external services

These third parties operate independently from us and may have their own privacy policies and data practices. We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of third-party services before providing personal information to them.

15. E-Commerce Platform and Third-Party Processors

Our online store may use third-party e-commerce infrastructure, including Shopify or other technology service providers. These providers may process certain personal information for purposes such as:

Operating and maintaining the online store
Processing transactions
Maintaining website security
Preventing fraud
Analyzing website activity
Providing related technology and support services

Their processing of information may also be governed by their own privacy policies, terms of service, and contractual obligations to us.

16. International Users

Our company and primary business operations are located in the United States. If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in:

The United States
Other jurisdictions where our service providers operate

Privacy and data protection laws in those jurisdictions may differ from those in your country of residence. Where applicable law requires additional safeguards for international transfers, we will take reasonable and appropriate measures consistent with applicable legal requirements.

17. Do Not Track and Privacy Preference Signals

Certain browsers and devices allow users to send privacy preference signals. The legal requirements relating to such signals vary by jurisdiction and continue to evolve. Where applicable law requires us to recognize and process a legally valid opt-out preference signal, we will process that signal as required by law. Traditional browser “Do Not Track” signals may not operate in the same manner as legally recognized opt-out preference signals.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our business practices
Technology
Website functionality
Services
Applicable laws and regulatory requirements

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy. If changes are material, we may provide additional notice when appropriate or required by law. We encourage you to review this Privacy Policy periodically.